Terms of use

1. Definitions

"Felora" or "the Service" — a platform for creating marketing content using artificial intelligence, including videos, marketing ads, product ads, social media posts and written content. Felora is developed and operated by Atarika.

"the Company" or "Atarika" — Atarika, atarika.co.il, the owner, developer and operator of the Felora platform. All design, development, intellectual property and operational rights in Felora belong to Atarika, including its employees, representatives and service providers.

"the User" or "you" — any person, business, organisation or legal entity that registers for or uses the Service.

"User content" — any content the User uploads, creates or produces through the Service, including images, text, videos, logos and brand data.

"Credits" — digital usage units used to consume the content-creation services on the platform.

"Subscription plan" — a service package that includes a monthly credit allowance, according to the subscription tier selected.

2. Acceptance of the terms

By registering for or using the Service, you confirm that you have read, understood and agree to these terms in full. If you do not agree to the terms, please refrain from using the Service.

If you register on behalf of a business or organisation, you represent that you have the legal authority to bind that organisation to these terms.

These terms constitute a binding agreement between you and the Company and supersede any prior agreement, written or oral, between the parties.

3. Registration and account management

Age requirement: use of the Service is permitted from the age of 18 only. By registering you confirm that you are over 18.

Accurate information: the User undertakes to provide true, accurate and current information at registration and to update it upon any change. Providing false information is a breach of these terms.

Account security: the User is responsible for keeping their access details (username and password) confidential. All activity carried out under your account is your responsibility. You must notify us immediately of any unauthorised use of your account.

One account: each User may hold one account only. Creating duplicate accounts in order to abuse benefits or free plans is prohibited and will result in all such accounts being blocked.

Workspaces: the account holder may create workspaces and invite team members with defined permissions. The account holder is responsible for the actions of their team members.

4. Description of the Service

Felora provides a platform for creating marketing content using artificial intelligence, including:

• Videos — three kinds: The Presenters, Felora Magazine and Product Film. A vertical video of about 30 seconds with voiceover, captions and music
• Marketing ads — ad designs for social networks with text and graphics
• Product ads — professional product images in a range of styles
• Product studio — five studio-style product images
• Print and packaging — branded packaging designs and print-ready files
• Content calendar — planning and scheduling content with AI
• Brand kit — defining brand identity (colours, tone of voice, target audience) so content is tailored to you

The Service may change, be updated or expand from time to time. The Company reserves the right to change, suspend or discontinue features or services, subject to advance notice.

5. Plans, payment and credits

Free plan: the Service offers a free plan that includes 30 one-time credits. This plan is intended for trial use only.

Paid plans: paid subscriptions grant a monthly credit allowance according to the tier selected. Current details of plans and prices are shown on the pricing page.

Credit system:

• every content-creation action consumes a number of credits according to the type of content
• an unused monthly credit balance does not carry over to the following month and cannot be converted into money
• credits bought in a one-time pack do not expire at the end of the month and remain in your balance until used
• the credit allowance renews with each billing cycle
• the Company may change credit costs on 30 days' notice

Payment:

• payment is made by credit card through an approved payment processor (CardCom) under the PCI-DSS standard
• prices are final. The charge is made by Atarika — web development and promotion (VAT-exempt dealer no. 302213301); the transaction is not subject to VAT, no VAT is charged and none can be reclaimed
• a receipt is issued with every charge and emailed to you. Receipts are also available on the "Receipts and charges" screen
• billing is monthly and renews automatically on the renewal date
• the User is responsible for ensuring their payment details are current and valid
• non-payment may result in suspension of access to the Service

6. Cancellation and refund policy

In accordance with the Israeli Consumer Protection Law, 5741-1981 and the Consumer Protection Regulations (Cancellation of a Transaction), 5771-2010:

Cancelling a subscription:

• a subscription can be cancelled at any time from account settings, at the press of a button
• cancellation takes effect at the end of the current billing period
• the User continues to enjoy the Service until the end of the period already paid for

Refunds:

• refund requests should be sent to support at info@atarika.co.il. Each request is reviewed on its merits
• the right of cancellation under the Consumer Protection Law, 5741-1981, applies to the customer exactly as set out in that law
• an approved refund will be made to the original means of payment
• a subscription can be cancelled at any time from account settings, and the next charge will be skipped

For cancellation and refund requests: info@atarika.co.il

7. Intellectual property

User content: content created by the User through the Service belongs to the User. The User grants Felora a limited, non-exclusive licence for the sole purposes of operating the Service, storage, processing and improving the Service.

The platform: all rights in the platform — including the code, design, logo, trade name, algorithms, technology, user interface and accompanying documentation — belong to Atarika and are protected by intellectual property law. Felora was designed, developed and is operated entirely by Atarika.

Feedback: any idea, suggestion or feedback you provide to us regarding the Service may be used freely by Felora with no obligation to you.

AI material: content generated by the artificial intelligence engines (images, text, voiceover) may include similar outputs for different users. The Company does not warrant the exclusivity of AI-generated content.

8. User material and responsibility for content

The User declares and undertakes that:

• any material they upload to the Service (images, logos, text) is owned by them or they hold a lawful licence to use it
• content created through the Service will be used for lawful purposes only
• generated content will not be used in a misleading, false or harmful manner
• the User bears sole responsibility for the content they publish and distribute

9. Prohibited use

The User undertakes not to use the Service for:

• creating unlawful, misleading, discriminatory, threatening, abusive or pornographic content
• infringing the copyright, trademarks or intellectual property of third parties
• spam, phishing, harassment or fraud
• attempting to breach, exploit or circumvent the Service's security systems
• reverse engineering the platform or its algorithms
• deliberately overloading the Service or using automation without permission
• sharing an account or access details with unauthorised third parties
• selling, renting or redistributing the Service without written permission
• impersonating another person or entity

A breach of this section may result in immediate suspension or closure of the account, without refund.

10. Service availability

The Company will endeavour to keep the Service available 24/7, but does not guarantee this. The Service may be unavailable from time to time due to:

• planned maintenance (usually overnight, with advance notice)
• unforeseen technical faults
• system updates and upgrades
• force majeure events
• problems at third-party providers (cloud servers, AI providers, payment services)

The Company will not be liable for damage caused by the unavailability of the Service.

11. Limitation of liability

The Service is provided "AS IS" and "AS AVAILABLE", without any representation or warranty, express or implied.

Felora is not responsible for:

• the accuracy, completeness or quality of AI-generated content
• the suitability of the content to specific needs or to the User's expectations
• direct, indirect, special, consequential or incidental damages
• loss of profits, loss of goodwill, loss of data or business interruption
• the results of using generated content (sales, reach, engagement)
• third-party content or external links

Our maximum aggregate liability, in any case, is limited to the amount you paid in the last 12 months, or ILS 500, whichever is lower.

12. Indemnity

The User undertakes to indemnify and defend Felora, its employees, officers and suppliers against any claim, demand, damage, loss, expense or cost (including legal fees) arising from:

• a breach of these terms by the User
• infringement of third-party rights by the User
• content the User created, published or distributed through the Service
• unlawful or unauthorised use of the Service

13. Termination

By the User: the User may stop using the Service and delete their account at any time from account settings.

By Felora: the Company may suspend or close a user account, at its discretion, in the following cases:

• breach of these terms
• misuse of the Service
• non-payment
• suspicion of unlawful activity
• a request from a law enforcement authority

If an account is closed, the data will be retained for 30 days and then permanently deleted, except for information that must be retained by law.

14. Changes to the terms

The Company may update these terms from time to time. Material changes will be announced by:

• an email to the registered address
• a banner in the user dashboard
• updating the "last updated" date at the top of this page

Material changes take effect 30 days after notice. Continued use of the Service after the changes take effect constitutes acceptance of the updated terms.

15. Severability

If any provision of these terms is found invalid or unenforceable, the remaining provisions will remain in force. The invalid provision will be interpreted so as to reflect the parties' intention as closely as possible to the original wording.

16. Waiver

Failure to enforce a right under these terms does not constitute a waiver of that right. Any waiver must be made in writing and expressly.

17. Governing law and jurisdiction

These terms are governed by and construed in accordance with Israeli law alone. Exclusive jurisdiction over any dispute arising from or relating to these terms lies with the competent courts of Tel Aviv-Yafo.

The parties agree that before turning to a court, an attempt will be made to resolve any dispute amicably, including by direct negotiation between the parties.

18. Contact

For questions, enquiries or complaints regarding these terms:

• Email: info@atarika.co.il
• Through the contact form on the site

We will endeavour to respond to every enquiry within 5 business days.