How long does it take to generate a video?

A full video takes about 10-20 minutes, depending on the format. An image ad takes a minute or two. A product ad or product studio takes a few minutes. Track progress in real-time on the Jobs page.

What if I don't like the result?

For the commercial, the presenters, the magazine and the product film: don't like the script? A new one is free, and credits are only charged when you approve. For other content types, click "Regenerate" on the content page: each regeneration costs the same as a new creation, up to 3 times per item. Tip: the more detailed your brand kit, the better the results from the start.

Do I own the content?

Yes, completely. All content generated via Felora belongs to you and can be used for any business purpose.

Can I edit content after it's generated?

Yes! You can edit the caption (text and hashtags) directly. The video/image itself can't be edited, but you can generate a new version.

What's a brand kit and why does it matter?

Your digital identity: name, description, logo, colors, voice and target audience. Without a brand kit, content is generic. With a good kit, it looks like a pro studio designed it.

How do I cancel my subscription?

Cancel anytime from the billing page. Cancellation takes effect at end of billing cycle. For refund requests, contact support and we'll review case by case.

Does Felora work on mobile?

Yes! The UI is fully mobile-optimized with full Hebrew and RTL support. You can also capture directly from the phone.

What's the difference between plans?

The number of credits and the number of social connections. Starter (₪49): 100 credits, 1 connection. Pro (₪129): 300 credits, 3 connections. Business (₪249): 600 credits, 10 connections, team. Studio (₪499): 1,500 credits, 15 connections. Scale (₪999): 3,500 credits, 25 connections. Enterprise (₪1,999): 8,000 credits, 50 connections. Every content type, the calendar and auto-scheduling are open on every plan — your balance decides what you can create.

How do I contact you?

Send an email to info@atarika.co.il. We respond within 5 business days. For urgent issues, mention "urgent" in the subject.

SUPPORT

Help Center

Everything you need to know to get the most out of Felora

SUPPORT

Help Center

Everything you need to know to get the most out of Felora

Quick start

4 simple steps to start creating marketing content

Create account

Set up brand

Fill in business name, description, logo, colors, voice and target audience. Takes 3 minutes.

Create content

Pick content type, add title and description, click "Create". AI does the rest.

Download and publish

Download the content, edit the caption, and publish directly to social networks.

App screens

Meet every screen and what you can do in it

Dashboard

Your main screen

When you log in, you see it all: stats, quick actions, recent content, system messages and inspiration.

Real-time stats
Three creation strips: video, ads, packaging
Content carousel
A campaign world with today's status
Credit balance
System messages

Brand Kit

Your brand identity

Everything you fill in here impacts every piece of AI content. Logo, colors, voice, audience and language.

Logo upload
4 brand colors
AI color suggestions
Voice (6 styles)
Auto save
Live preview

The create screen with three worlds: Video (commercial, presenters, magazine, product film), Ads and Packaging, each with a "Click here to create" button.

Content creation

Your studio

Pick a content type, fill in the details, and Felora generates everything. 8 types: commercial, The Presenters, magazine, product film, product studio, product ad, print & packaging, image post.

Pick content type
Title + description
Choose language
Video length
Live progress tracking

Content

Content library

Everything you created in a gallery view. Search, filter by status/type, live preview, click for full details.

Search by title · Advanced filtering · Preview · Delete and download

Assets

Media library

Upload product images, logos and marketing materials. Drag and drop, filter by type, capture directly from phone.

Drag and drop · Phone capture · Filter by type · Asset tagging

Jobs

Job tracking

Real-time tracking of content creation. Stats, filtering, retry for failed jobs.

Live updates · Success rate · Retry · Status filter

Calendar

Planning and scheduling

Visual calendar with smart AI planning. Month/week view, colored status dots, auto monthly planning.

Month/week view · AI planning · Colored status · Approve scheduled posts

Settings

Account management

Edit profile (first/last name), change password, pick UI language, workspace details.

Edit profile · Change password · Language: Hebrew/English · Workspace details

Team

Invite members

Invite team members by email, assign roles (admin, reviewer, viewer), update permissions and remove members.

Email invite · 4 permission levels · Update roles · Owner-only management

From brief to post

Real screens from the app, following one commercial, with a sample business.

01
Commercial form
In the form you write in one sentence what the ad should get across and add photos of your business, and Felora's director writes the script.
02
Script approval
Before anything is charged, you read the script, with its idea, audience and promise, and decide whether it is right for you.
03
Video in production
Once you approve, Felora produces the video; you can follow each stage or close the page and come back when it is ready.
04
Video ready
When the video is ready you can watch it, download it or ask for a new version.
05
Caption and publish
You review the caption and hashtags written for you, edit them if needed and approve the video for publishing.
06
Social connections
Here you connect your business pages and accounts once, so Felora can publish on your behalf.

Content types

8 types, each with a tailored AI pipeline

100

credits

Commercial

A ~30-second TV commercial for your business: an AI director writes the strategy, the idea and a script on the beat, with actors, voice-over, original music and an end card with your logo.

Strategy and one idea with a turn and a punchline · The same cast throughout the commercial · Hebrew voice-over checked by ear · Your photos inside the scenes, in motion · About 30 seconds, 9:16, original music, cut on the beat · You approve the script before any credits are charged

100

credits

Felora Magazine

A ~30-second fashion-magazine film: a roster presenter carries your brand through a real place, in one hard light with bold camera angles. No voice-over, and the words on screen are the script.

One idea with a beginning, a turn and an end · The same face and outfit in every shot · Real places in their own colours, or the world you choose · An original score for every film · The words on screen are the script, and it works with the sound off · About 30 seconds, 9:16, ready for Reels. You approve the script before you pay

100

credits

The Presenters

A ~30-second UGC video: a roster presenter talks to the camera about your business in Hebrew or English, and the shots in between show what they say.

Talking straight to the camera, lip-synced · Your presenter's own voice, in Hebrew or English · Word-synced captions · Product photo → your product in the video · Location photo → the video is shot in your place · You approve the script before any credits are charged

100

credits

Product film

A ~30-second commercial from one product photo: the product as the hero, actors who use it and a hero shot all its own. No voice-over, and the words on screen sell.

One idea that shows the product's benefit · The same cast throughout · Your product exactly as photographed, label included · A hero shot with the product at its best · About 30 seconds, 9:16, original music and an end card with your logo · You approve the script before any credits are charged

credits

Product studio

5 premium product photos at professional studio level: with a model, studio color hero, top-down flat lay, low-angle hero, and premium dark hero. Your product stays identical to the reference.

5 premium photography styles · With a real model holding the product · Clean studio on seamless backdrop · Top-down flat lay + low-angle hero · Full product fidelity — no redesign · Bonus: brand video script

credits

Print & packaging

10 branded packaging designs + print-ready ZIP bundle. Luxury, geometric, artisan, retro, pastel and more.

10 different design variations · Logo and brand colors integrated · Boxes, bags, cups, stickers · Flat dieline with cut & fold lines · Ready for the print shop · ZIP with all assets

credits

Image ad

Designed ad: AI writes copy, designs visual prompt, and renders a brand-aligned image.

Hebrew marketing copy · AI visual design · Brand colors · CTA · All sizes · 5 ads per run

credits

Product ad

5 designed ads from one product photo — offer, price and CTA. Five styles: gold classic, rustic chalk, kraft collage, light split, dark elegant.

5 professional design styles · Gold classic + rustic + craft collage · Light split + dark elegant · Bold saturated color backdrop · AI studio lighting · Product fidelity preserved

Product photography tips

Good photos = good results

Natural light

Shoot near a window with natural light. Avoid direct flash. Soft side light is best.

Clean white background

Put product on a white background (paper, fabric, cardboard). Clean background helps AI identify the product.

45 degree angle

Shoot from a front-upper angle. Make sure the whole product is in frame with margins around.

Focus and sharpness

Tap the product on screen to lock focus. Hold steady or use a timer.

No filters

Shoot without filters, no over-the-top HDR. AI needs natural colors.

High resolution

Shoot at highest quality. Minimum 1080x1080. Small image = pixelated result.

Single product

Shoot each product separately. Easier for AI to work with one product at a time.

Phone capture

Felora supports direct capture! Click the camera icon in Assets and shoot.

Pro tip: Food = shoot from above (flat lay). Clothes = on a hanger. Beauty = 45 degree angle. Each category with its suitable angle.

Credits & billing

The credit system is Felora's fuel

100

credits

Commercial

100

credits

Felora Magazine

100

credits

The Presenters

100

credits

Product film

credits

Print & packaging

credits

Product studio

credits

Product ad

credits

Image ad

Note: Credits never expire — every renewal adds the monthly allowance to the balance you already hold. One-time packs can be bought too. New account = 30 free credits once the email is confirmed, no credit card.

Subscription plans ←

Frequently asked questions

Answers to the most common questions

Didn't find an answer? Contact us ←

Ready to start.

Your first piece — today. In your brand's identity, ready to publish.

Create your first piece free

30 free credits · no credit card

Help Center

Help Center

Quick start

Create account

Set up brand

Create content

Download and publish

App screens

Your main screen

Your brand identity

Your studio

Content library

Media library

Job tracking

Planning and scheduling

Account management

Invite members

From brief to post

Commercial form

Script approval

Video in production

Video ready

Caption and publish

Social connections

Content types

Commercial

Felora Magazine

The Presenters

Product film

Product studio

Print & packaging

Image ad

Product ad

Product photography tips

Natural light

Clean white background

45 degree angle

Focus and sharpness

No filters

High resolution

Single product

Phone capture

Credits & billing

Frequently asked questions

Ready to start.